New Sign

We are in the middle of re branding the retail side of urban turquoise and are looking for a little feedback. We need the sign to pull traffic from main street and help walking traffic tell us apart from the other home decor retailers. We need it to speak for us and what urban turquoise has to offer. Together we came up with a clean black and white sign and then thought it might need color to stand out. At this juncture we are unsure of where we should head.